Make Every Tyre Traceable
The complete digital twin platform for tyre lifecycle management. Track, manage, and optimise every tyre from manufacture to end-of-life.
1.2 Billion Tyres. Zero Digital Identity.
Every year, billions of tyres are manufactured, used, and discarded without any digital record of their journey. This creates massive inefficiencies and compliance risks.
No Visibility
Most tyres have no digital identity. Once they leave the factory, they become invisible to the supply chain.
Manual Tracking
Fleet managers still rely on spreadsheets and paper records to track tyre usage, mileage, and maintenance.
Compliance Gap
EU Digital Product Passport regulations arrive in 2027. Many organisations aren't prepared for mandatory tyre data.
Lifecycle Blind Spots
Retreading, rotation, and end-of-life data is fragmented—making sustainability reporting nearly impossible.
Your Digital Twin for Every Tyre
TyreTrace creates a complete digital identity for each tyre in your fleet. Track usage, manage maintenance, and prepare for compliance—all in one platform.
Start Private. Scale When Ready.
Begin with a closed-loop dataset—your RFID-tagged tyres, your data, your control. Perfect for fleets, race teams, and retailers who need private tyre management.
When you're ready, seamlessly connect to GDSO's Tyre Information Service for open-loop data sharing across the supply chain.
RFID & NFC Support
Works with embedded RFID tags or aftermarket solutions. Compatible with industry-standard readers.
Mobile & Desktop
Scan and manage tyres from any device. Native mobile apps and responsive web dashboard.
Cloud-Based Platform
Your tyre data lives securely in the cloud, accessible anywhere, backed up automatically.
Analytics & Insights
Track mileage, wear patterns, and rotation schedules. Make data-driven decisions.
Lifecycle Management
From manufacture to retreading to disposal. Complete visibility at every stage.
Closed-Loop Ready
Start with private, controlled data. Upgrade to open-loop GDSO integration when ready.
Hardware Meets Software
From rugged RFID scanners in the depot to real-time analytics at your desk—TyreTrace connects field operations with central management.
Android Scanning App
- Compatible with Zebra, Chainway and other Android RFID handhelds
- Instant tyre identification and history lookup
- Record inspections, rotations, and services on the go
- Works offline, syncs when connected
Web Analytics Platform
- Fleet-wide tyre inventory and status overview
- Mileage tracking, wear analysis, and rotation scheduling
- Compliance reporting and audit trails
- Role-based access for teams and managers
Make It Yours
TyreTrace is built on SmartLinks Forge, the build-your-own toolset from SmartLinks. That means the web analytics platform and the Android scanning app aren't fixed products — they're a starting point you can customise for your fleet, team or customers.
Content, customer relationships and product data come built in, so you design the experience instead of wiring up the plumbing.
Explore SmartLinks ForgeYour own scanning app
Shape the Android scanning app around your workflow — the fields you capture, the checks you run, the steps your technicians follow.
Your own dashboards
Build the web views your managers actually need: depot screens, customer portals, race-weekend tyre sheets or retail stock views.
Your own experiences
Turn a scan, a tap or a link into registration, warranty, service or customer experiences connected to the tyre and its owner.
SmartLinks Forge is currently in beta.
Everything You Need to Manage Tyres
From single scans to fleet-wide analytics, TyreTrace provides the complete toolkit for modern tyre lifecycle management.
Instant Identification
Scan any RFID or NFC-enabled tyre to instantly access its complete digital profile and history.
Field & Desk Ready
Android scanning app for professional RFID handhelds, plus a web platform you can use from any desk.
Usage Analytics
Track mileage, rotations, retreads and wear patterns. Predict optimal replacement timing.
Complete History
Every service, rotation, repair, and retread is recorded. Full traceability from manufacture to disposal.
Fleet Management
Manage thousands of tyres across multiple vehicles and locations. Role-based access for your team.
Service Integration
Connect with service centers and retailers. Automate service records and warranty claims.
Asset Tracking
Know which tyre is on which vehicle, at which position. Real-time inventory across your fleet.
Smart Alerts
Automated notifications for service intervals, wear thresholds, and compliance deadlines.
Compliance Reports
Generate DPP-compliant documentation and sustainability reports with one click.
Built for Every Industry
Whether you manage 10 tyres or 10,000, TyreTrace adapts to your workflow and delivers measurable value.
Fleet Operators
Track every tyre across your entire fleet. Monitor mileage, schedule rotations, and reduce unexpected blowouts with predictive insights.
- Reduce tyre costs by up to 25%
- Automate rotation schedules
- Complete fitment and service history per tyre
- Compliance-ready documentation
Built for Regulatory Readiness
The tyre industry faces unprecedented regulatory change. TyreTrace ensures you're prepared for every requirement—today and tomorrow.
EU Digital Product Passport
Full compliance with the EU Ecodesign for Sustainable Products Regulation (ESPR). Be ready for the 2027 tyre DPP requirements.
GDSO Compatible
Connect to the Global Data Service Organisation's Tyre Information Service for standardised data exchange across the industry.
ISO 20910 Compliant
Our RFID data structure follows the ISO 20910 standard for tyre tag coding, ensuring interoperability.
Open-Loop Ready
Start with private data management and seamlessly transition to open-loop sharing when regulations require it.
What is GDSO?
The Global Data Service Organisation for Tyres and Automotive Components is an international non-profit standardising tyre data globally. Their Tyre Information Service enables secure data sharing across manufacturers, retailers, and service providers.
TyreTrace integrates with GDSO, allowing you to transition from closed-loop private data to open-loop industry-wide sharing when you're ready—or when regulations require it.
Ready to Make Your Tyres Traceable?
Get in touch to learn how TyreTrace can transform your tyre management with digital product passports and real-time tracking.