Digital Product Passports for Any Product
Tyres are just the start. SmartLinks gives every physical product a connected digital identity — one platform for passports, compliance and customer experiences, whatever you make.
A Product's Whole Life, In One Record
A Digital Product Passport follows the product from cradle to grave, sharing the right information with manufacturers, owners, repairers, regulators and recyclers.
Identity & origin
A unique identifier for each item, model or batch, plus who made it and where.
Materials & sustainability
Composition, substances of concern and environmental footprint data.
Use, repair & service
Instructions, maintenance history, repairs and — for tyres — retreads.
End of life
How to dismantle, recycle or recover the product responsibly.
QR, NFC or RFID — Your Choice
The passport lives online; the tag on the product is the key that opens it. SmartLinks supports the carriers regulators and industries are standardising on, including GS1 Digital Link.
For tyres, TyreTrace pairs UHF RFID — built in at manufacture or fitted aftermarket — with rugged Android scanners, so a whole vehicle can be read in seconds.
QR & GS1 Digital Link
Printed or moulded codes anyone can scan with a phone.
NFC
Tap-to-open tags for premium and connected products.
UHF RFID
Long-range, bulk reads for industrial assets like tyres.
One Platform, Every Industry
The same SmartLinks foundation that powers TyreTrace powers passports across sectors. See how it works for yours.
The Tyre Passport, Today
TyreTrace turns every tyre into a digital twin — tracking fitment, mileage, wear, retreads and ownership — so your data is passport-ready long before regulation arrives. Read more about SmartLinks for automotive.
See how TyreTrace worksBuild Your Own Passport App
Need something specific? With SmartLinks Forge you can build your own scanning apps, dashboards and passport experiences on the same foundation — no integration project required.
Explore SmartLinks ForgeDigital Product Passport FAQs
What is a Digital Product Passport?
A Digital Product Passport (DPP) is a structured digital record attached to a physical product through a data carrier such as a QR code, NFC or RFID tag. It holds information about the product's origin, materials, use, repair and end of life, and shares the right parts with the right people.
Which products will need a DPP?
The EU Ecodesign for Sustainable Products Regulation (ESPR) makes Digital Product Passports the norm across many product groups, rolled out category by category. Batteries come first under the EU Battery Regulation, with tyres, textiles, electronics and others expected to follow.
Do I need a different system for each product type?
No. SmartLinks gives every product a connected digital identity on one platform, whether it's a tyre, a battery, a garment or a bottle of wine. TyreTrace is the tyre-specific application of that platform.
Can I start before the regulation applies to me?
Yes — and you'll get value sooner. With TyreTrace, fleets and race teams start with closed-loop tracking of their own tyres today, then open up passport data to the wider industry through GDSO when it's needed.