About

    About TyreTrace

    TyreTrace is the tyre-specific application of SmartLinks — the platform for connected products and digital identity.

    Part of SmartLinks

    SmartLinks gives physical products a connected digital identity, powering Digital Product Passports, product experiences and post-purchase engagement across many industries. TyreTrace brings that foundation to tyres.

    Hardware and software together

    TyreTrace combines RFID tags and rugged Android scanners with a web analytics platform, so the physical tyre and its digital twin always stay in step.

    Tyre or tire?

    Both. We're at tyretrace.app and tiretrace.app — we track them both.

    See TyreTrace with your own tyres.

    Request a Demo